Project management • Esports • Events
01Monaco Gaming Show & Monaco Esports projects
Structuring and growing flagship projects at the intersection of events, media, institutions, partners and creators.
€2Min project budgets
Ugo MacalliProject Manager • Innovation • Digital
Turning ideasinto projectsthat move forward.
Project management, innovation, digital marketing and business. With a master’s degree in innovation management, I work where business goals, digital, marketing and hands-on execution meet.
- France
- Monaco
- New York
- Sweden
- Canada
Available now3 min read
- project budgets overseen
- €2M
- vendors coordinated
- 30+
- Innovation & IT projects led
- 15+
- companies supported
- 500+
01About
A profile built at the crossroads of projects, business and digital.
One thread runs through everything I have done: understand the goal, structure what needs to happen, and keep the project moving until it is delivered.
Trained in management and innovation, I have worked in very different settings — an esports federation in Monaco, a financial firm in New York, an innovation hub in Sweden, startups, my own ventures and content creation.
That range taught me to get up to speed fast, work with all kinds of stakeholders, and move easily from strategy to execution.
Project management
01- Scoping
- Planning
- Coordination
- Project tracking
- Stakeholder management
- Reporting
- Prioritisation
- Continuous improvement
- Agile / Scrum
- Hybrid methods
- Business analysis (AMOA)
Marketing & Digital
02- Digital strategy
- Acquisition
- Social media
- Content marketing
- Influencer marketing
- Campaigns
- Analytics
- UX
- WordPress
- Communication
Business & Innovation
03- Innovation
- Business development
- Market research
- Partnerships
- Strategy
- Entrepreneurship
- Sales development
- Transformation
Communication
04- Press relations
- Influencer relations
- Content production
- Events
- Storytelling
- Institutional communication
- Creative coordination
By the numbers
Concrete, measurable results.
I have led or contributed to projects involving budgets of up to €2M, more than 30 vendors, international events, digital campaigns, content creators, talent and institutional partners. Alongside that, my work as a content creator has built a combined community of over 350,000 followers and more than 100 million views.
- combined followers
- +350,000
- views generated
- +100 million
- collaborations
- 150+
- talents & creators supported
- 50+
- in project budgets
- €2M
- vendors coordinated
- 30+
- community growth in 3 months
- +250%
- talents promoted at Genezys
- 200+
Content creation (2013 – present) · Monaco Esports Federation (2020 – 2022) · Genezys (2024 – 2025)
02Experience
My journey
Different environments, one approach: understand the stakes, structure, coordinate and deliver.
Mar 2026 – present
Québec, Canada
Caramels F.A.A.
Cross-functional Project Manager
Driving growth, visibility and brand value for a fast-growing entrepreneurial brand, on a scope of roughly $2M in revenue.
- revenue scope
- $2M
Sep 2024 – Jul 2025
France
Genezys
Project Manager
Growing a sports-tech platform: digital activations, talent promotion and structured growth.
- digital activations
- 100+
- talents promoted
- 200+
- contracts supported
- 20+
Oct 2021 – Oct 2024
France
MyDigitalTalent.com
Founder
Founded and grew a business dedicated to digital influence, brand collaborations and creator management.
- talents managed
- 50+
- activations
- 100+
- international brands
- 50+
Oct 2023 – Mar 2024
Lund, Sweden
Ideon Science Park
Project Manager
Event and innovation project management in an international start-up ecosystem supporting 500+ companies.
- Innovation & IT projects
- 15+
- companies supported
- 500+
Mar 2023 – Jul 2023
Manhattan, New York, USA
Equitable Advisors
Project & Business Development Coordinator
Sales and operations coordination in a demanding, client-focused New York environment.
Sep 2020 – Dec 2022
Monaco
Key experienceMonaco Esports Federation
Head of Communications & Projects — Esports Federation of the Principality of Monaco
Leading high-profile international projects in an institutional, multi-stakeholder environment (Monaco’s digital sovereignty).
- budgets overseen
- €2M
- vendors coordinated
- 30+
- international federations
- 100+
- sponsorship signed
- €200K
Sep 2020 – Dec 2022
Monaco
Monaco eSports Club
Head of Communications & Projects — Monaco’s national esports team
Communications, content and visibility for the Principality’s esports team, managing a multidisciplinary team of 30+ athletes.
- audience
- 100K+
- views
- 20M+
- athletes
- 30+
Mar 2022 – Oct 2022
Monaco
Finest Esports Europe
Head of Communications & Projects — Monaco x Finest Europe
Communications strategy and editorial coordination in an international esports setting (Middle East / Europe), during the $10M acquisition of Monaco Esports Club.
Mar 2022 – Jun 2022
Bordeaux, France
Unitech incubatorNoé Santé
Digital Project Manager
External and internal communications for a health start-up: +20% website visits in 3 months.
- visits in 3 months
- +20%
Dec 2019 – Jun 2020
REALMIX Beverage GmbH
Community Manager
Ran the brand’s social media and digital presence: +250% audience in 6 months.
- audience in 6 months
- +250%
Dec 2016 – Feb 2026
France
Ugo Macalli — Independent
Digital Project Consultant · Social Media & Influencer Marketing Manager
A creator presence built over 14+ years, and digital projects at the crossroads of audiences, brands and engagement.
- unique followers
- 350K+
- views
- 100M+
- sponsored collaborations
- 400+
- pieces of content
- 5,000+
2016 – 2019
Bordeaux, France
Early experience
Hospital porter (Maison de Santé Bagatelle) · Bakery department lead (Intermarché)
Hands-on, versatile, service-oriented frontline roles.
Education
Education
Master’s degree (M2)
Innovation Management · Innovation & Digital Communication track
IAE Limoges
2021 – 2022
Bachelor’s degree
Economics & Management · Management Science
University of Bordeaux
2016 – 2021
Business Administration Program
Business Administration
Manhattan Institute of Management · New York
2023 · Highest honours
Certification
Fundamentals of Digital Marketing
Google
2018 – 2019
- Award
- Regional finalist, “Ateliers de l’Innovation”
- Status
- Student-Entrepreneur
03Projects
A few projects that say more about my work than a list of skills.
Content • Digital • Growth
02Building an audience of 350K+ followers
Years of independent content creation — and a first-hand understanding of what actually makes content perform.
100M+views
Influencer Marketing
03Monaco Esports — influencers & ambassadors
Projects involving ambassadors, talent and influencers, run from the brief through to reporting.
7steps, from brief to report
Business Development • Talent Management
04Genezys — athlete management
Supporting 15+ esports athletes, balancing human relationships, business opportunities and coordination.
15+athletes managed
International
05Working beyond your comfort zone.
France, Monaco, New York, Lund, Québec: five working environments, five lessons in adapting fast.
5environments
04International
A career shaped by five environments.
Hover over or select a location to see what I did there.
Bordeaux · Paris
France
Studies, entrepreneurship, projects.
Languages
- French
- Native
- English
- Professional
- Spanish
- Professional
05Skills
What I bring to a team.
Skills grouped by area — all of them put to work in the experiences above.
01
Project management
- Scoping
- Planning
- Coordination
- Stakeholders
- Reporting
- Risk
- Continuous improvement
- Agile
- Scrum
- Hybrid
- Business analysis (AMOA)
02
Marketing / Digital
- Digital strategy
- Social media
- Influencer marketing
- Content marketing
- Acquisition
- Analytics
- Communication
- UX
03
Business
- Business development
- Partnerships
- Client relationships
- Innovation
- Strategy
- Entrepreneurship
04
Data / Reporting
- Excel
- Power BI
- Google Analytics
- Reporting
- KPIs
- Performance analysis
Tools
- Microsoft 365
- Google Workspace
- Jira
- Notion
- Trello
- Slack
- Miro
- HubSpot
- Salesforce
- WordPress
- Figma
- Google Analytics
- Power BI
- Premiere Pro
- CapCut
Approach
How I move a project forward.
Five simple steps, whether the project is an international event, a digital campaign or a new offer.
- 01
Understand
Clarify the need, the goals and who is involved.
- 02
Structure
Turn the need into an action plan with priorities, owners and KPIs.
- 03
Coordinate
Connect teams, vendors, partners and decision-makers.
- 04
Execute
Get things done and clear the roadblocks.
- 05
Measure & improve
Analyse results, learn the lessons and optimise.
06Beyond work
Beyond the resume.
Training
Serious strength training for several years: discipline, consistency and steady progress.
Esports & gaming
A world I know both as a passion and as a professional environment.
Creating
More than ten years of content creation and personal projects.
International
A real appetite for new, multicultural environments.
Tech & AI
A strong interest in artificial intelligence, digital tools and new ways to work better.
Looking for
What’s next?
I want to join a team where I can bring together project management, business sense and digital culture.
I am mainly looking for roles in project management, PMO, innovation, transformation, marketing or digital — ideally in cross-functional settings where several areas of expertise need to work together.
Location
- France first
- Paris and other major cities
- Open to Montréal / Québec, Switzerland and Luxembourg
Availability
Immediately
Target roles
- Project Manager
- Digital Project Manager
- PMO / Project Management Officer
- Innovation / Transformation / Organisation Consultant
- Marketing Project Manager
- Junior Product Marketing Manager
- Junior Product Owner
- Influencer Marketing Manager
- Communication / Press Relations
- Junior Business Developer
- Strategic Planner
Preferred sectors
Technology / AI · Digital · Innovation · Esports / Gaming · Education / EdTech · Healthcare · Insurance · Finance · Energy / transition · Industry · Retail
08Recruiter area
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07Contact
A project, an opportunity, or just want to talk?
I personally reply to every message.
Ugo Macalli
- linkedin.com/in/ugomacalli/